NewGrid Consulting LLC

Context

NewGrid Consulting LLC is a US B2B energy grid consultancy. The existing WordPress/Elementor site needed an architecture rethink before any redesign — SEO, UX and a rebuild spec in one engagement.

SEO work

• Audit of the existing WordPress/Elementor site for crawlability and thin topical structure
• New information architecture regrouping nine services into three topical pillars (Grid Modernization & DERs, Resiliency & Non-Wire Solutions, Policy & Investment)

Also on this engagement

• UX and content audit: flat service listing, missing case studies and team bios, weak CTAs, poor mobile experience
• Next.js/Tailwind redesign spec with five-page wireframes for a clearer service hierarchy

Skills used

• Crawl and indexing (GSC)
• Topical clustering
• Search-intent mapping
• Next.js metadata API
• Headless architecture
• B2B SaaS / consulting