Currently exploring: AI answer engine visibility

AryanKumar

const focus = "SEO · GEO · AEO · Local · Digital";

I'm an AI engineer who works on search and digital marketing — technical SEO, local SEO, content, and the web or product work that often sits next to it for the same clients.

Case studies list SEO work first, then other work from the same engagement when that was part of the job.

The page itself is part of the proof: crawlable HTML, structured data, llms.txt and AI crawler access you can inspect on kumararyan.dev.

Top Rated · 100% Job Success on Upwork

clients · case studies

Clients

Hover or focus a client to preview the case study. Open the full write-up from there.

2026 · freelance · Mobility equipment e-commerce (WooCommerce) · YMYL · United States

Heavy Duty Mobility

heavydutymobility.com is a US mobility equipment e-commerce store on WooCommerce. As a YMYL category, search and shoppers both need clear trust signals for who stands behind the brand.

  • EEAT/YMYL authority build for the founder: Person JSON-LD schema, sameAs corroboration across profiles
  • Canonical page architecture
  • Collection page copy rewritten for scannability and search intent
  • Blog trust-box module surfacing author credentials
Read case study →

timeline

Work timeline

Year and engagement type for each client engagement.

  1. 2026 · freelance · India

    AKJN & Associates

    Chartered Accountants · Financial services

  2. 2026 · freelance · United States

    Heavy Duty Mobility

    Mobility equipment e-commerce (WooCommerce) · YMYL

  3. 2026 · freelance · United States

    NewGrid Consulting LLC

    B2B energy grid consulting

  4. 2026 · freelance · India

    Romantrix Holidays

    Travel

  5. 2026 · contract · Australia

    Zenyus Pty Ltd

    Technology

  6. 2025 · contract · Japan

    AI Impulse — Avatar interview platform

    AI avatar interview platform · Enterprise HR

  7. 2025 · contract · Japan

    AI Impulse — Enterprise HR delivery

    AI avatar interview platform · Enterprise HR

skills

Skills map

Every skill from the search brief. Click a chip to see client proof or lab work. Skills without proof show as Learning / lab.

Technical & on-page SEO

Structured data

Keyword & content strategy

Local SEO

GEO (Generative Engine Optimization)

AEO (Answer Engine Optimization)

AI visibility auditing

Authority building

Analytics & tooling

Tools in use: Google Search Console · GA4 · Bing Webmaster Tools · IndexNow · Screaming Frog

Platforms

Industries

lab

Tools & experiments

Terminal-style labs I built to measure AI visibility, crawler access and schema — separate from client case studies.

  • lab/ai-visibility-trackerin progress

    AI Visibility Tracker

    Runs a fixed prompt panel across ChatGPT, Perplexity and Gemini APIs and logs brand mentions, cited URLs and competitor appearances.

    Rankings alone do not tell you whether answer engines mention or cite you. A repeatable panel creates a month-over-month AI visibility signal.

    TypeScriptOpenAI APIPerplexity APIGemini API
  • lab/ai-crawler-access-checkerin progress

    AI Crawler Access Checker

    Checks robots.txt and fetches pages as GPTBot, OAI-SearchBot, PerplexityBot, ClaudeBot and Google-Extended.

    If AI crawlers are blocked or only receive an empty shell, citation is unlikely.

    TypeScriptNode fetchrobots.txt parser
  • lab/schema-generator-validatorin progress

    Schema Generator & Validator

    Builds and validates LocalBusiness, FAQPage, HowTo, Review and Person JSON-LD.

    Broken schema is common on local and YMYL sites.

    TypeScriptschema.orgJSON-LD

schema

Schema samples

Example JSON-LD for common types. Every sample uses a clearly labelled fictional business — not client data.

Example — fictional business for illustration only.

{
  "@context": "https://schema.org",
  "@type": "AccountingService",
  "name": "Example Ledger Studio",
  "url": "https://example.com/",
  "telephone": "+1-555-0100",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "100 Example Street",
    "addressLocality": "Example City",
    "addressRegion": "EX",
    "postalCode": "00000",
    "addressCountry": "US"
  }
}

writing

Writing samples

Answer-first outlines for AEO-style pages. Marked as writing samples — not client deliverables.

opinions

How I think about search

Short takes — not a manifesto. Positions I will defend.

Geotagging GBP photos does not work the way people claim

Google strips EXIF on upload for Business Profile photos. Treat geotagged-photo tricks as folklore unless you have primary-source proof that still holds.

Link volume is not authority

A pile of irrelevant links is not EEAT. Relationship-based placements and clear entity corroboration beat bought volume on YMYL sites.

If AI crawlers cannot render it, AI cannot cite it

Empty shells, blocked GPTBot rules and client-only HTML are silent failure modes. Check robots and rendered responses before arguing about prompts.

contact

Work with me

If this work fits what you need, we can talk.